Digital Marketing

Where we can help

• Search engine optimisation
• Paid search and social planning
• Content and email marketing
• Web analytics and reporting
• Patient communications planning

Who this is for

Healthcare providers, SMEs and organisations evaluating opportunities in Kenya and East Africa. The engagement should be shaped around a specific business question, audience or operational need.

Our process

Discover → Strategise → Implement → Measure

Agree the deliverables

Your proposal should define the work, review points, accountable lead, reporting format and pricing approach. Sample client work will be shared only when permission and appropriate redaction are in place.

A quick self-assessment

• Can your audience understand your offer quickly?
• Do enquiries reach the right person?
• Can you trace campaigns to useful outcomes?
• Are patient communications reviewed before publication?

Connect your message to a useful action

Digital marketing works best when the audience can understand the offer and take a clear next step. That might be an enquiry, a booking request or a conversation with your sales team. We help organisations connect content, channels and measurement to those practical objectives.

Search engine optimisation focuses on useful page content, clear site structure and technical basics. Content and email work gives your audience relevant information at the right point in the relationship. Paid search and social planning considers the audience, landing page and measurement before an advertising commitment is made.

Discover, strategise, implement, measure

Discovery establishes the audience, current channels, strengths and gaps. Strategy sets priorities around an achievable objective and the resources available. Implementation turns the agreed plan into content, page improvements or campaign preparation. Measurement reviews the actions that matter, rather than treating every click as a qualified lead.

We agree who supplies material, who approves it and which channels are in scope. A publication schedule and a clear review process help avoid delays or inconsistent messages. Advertising spend, platform charges and campaign commitments are agreed separately; an initial enquiry does not authorise a paid campaign.

Healthcare communications need care

For healthcare providers, public information should help people understand available services without exposing patient details or promising clinical outcomes. Case studies, photographs and testimonials need appropriate permission before publication. Sensitive enquiries should move to an agreed private channel instead of a public comment thread.

Email activity should respect the recipient’s choice and provide a usable unsubscribe route. Website measurement should explain what is collected and honour consent settings. We discuss those requirements when agreeing the work, alongside the people responsible for approving healthcare content.

A project proposal defines deliverables, accountable contacts, review points and the reporting format. Performance depends on the offer, audience, implementation and wider market; we do not guarantee rankings, lead volumes or revenue. Tell us which audience you serve and the action you want to improve. Explore our healthcare support or contact the Nairobi team for a scoped discussion.

Discuss your project

Find out where your workflow needs attention.

Start with a business enquiry. Keep patient information out of this website.